Startup Talk: Mynamusic wants to index the world’s music, the right way
April 7, 2011
Remember Google? Yup, Goog is what it is today thanks to its “new” way of indexing the internet. Another startup – Orpheus Media Research wants to change the way music is indexed on the internet through an algorithm so unique and effective that five years from now you will get music recommendation that fits the “mood” you are looking for. It’s a little difficult to tell the computer what a particular mood means since it does not readily understand emotions but that’s exactly what Orpheus wants to do with its product Mynamusic.
Mynamusic is a music search and recommendation engine for commercial use music which has done away with searching for music based on keywords and instead implemented its music tagging algorithm that puts an almost human like music recognition based on some intricate algorithms. What is also unique is that the search algorithm searches music 1000 times faster than current keyword based searches. So when you look for light, happy music you don’t get a bunch of tracks because they were tagged that but because they sound happy and light. Mynamusic was created by veteran in the field of music research – Dr. Greg Wilder and Alison Conrad.
According to Greg and Alison, “Myna is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music up to 1000x faster than existing keyword search technology. Myna combines deep musical expertise with adaptive technology to deliver highly accurate and relevant matches based on mood and emotion. Created by musicians, Myna is the first platform to look at musical context and grammar to understand/interpret musical mood. By referencing the music directly, matches are more accurate and large catalogs of music can be quickly analyzed with or without metatags.”